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Marketing Begins and Ends with Good Analytics

We've wrestled with web analytics since building our first websites in 1995. Those early tools provided an excess of the wrong details. The legacy of the confused nomenclature and misplaced emphasis lives on as people continue to grapple with this complex issue.

I know half of my marketing works, I just don't know which half.

Semetric Media builds its web analytics practice beginning with a clear understanding of your goals. After first identifying the corresponding online objectives, we build an essential set of key performance indicators. Understanding the traffic sources and key pages which drive customer behavior and conversion will provide you with the metrics that allow you to manage effectively.

We recommend Google Analytics

After working with many of the leading analytics packages, including Webtrends, WebSideStory HBX, Unica NetInsight and Omniture, we are confident that Google Analytics is a great fit for all but the most complex integration challenges.

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